Despite the arrival of Apple Intelligence in the upcoming iPhone 16 lineup, some critics argue that Apple lags behind in artificial intelligence innovation. However, CEO Tim Cook firmly rejects this notion. In a recent interview, he explained that Apple has taken a deliberate approach to AI, consistent with its history of prioritizing quality over being first to market. According to Cook, “When faced with a choice between being first or being the best, the only option is to be the best.”
Cook emphasized that Apple’s focus has always been on creating products that enhance users’ lives. “If I had to choose one, there’s no question. If you talk to 100 people, 100 of them will tell you: it’s about being the best,” he said, reinforcing his vision for Apple’s future trajectory.
AI as a Transformative Tool
Cook also shared how Apple Intelligence has already impacted his daily routine, particularly in managing emails. “It’s changed my life,” he said. “It really has.” He expressed confidence that Apple Intelligence will similarly improve the experiences of its users. Comparing it to pivotal innovations like the iPod click wheel and the iPhone’s touch interface, Cook remarked, “I think we’ll look back and see this as one of those seminal events that takes you to a different technology curve.”
We’ll keep you updated on how Apple Intelligence evolves as the technology becomes available to users.
Reflections on Apple Vision and Early Adoption
Cook addressed skepticism surrounding Apple Vision, acknowledging it as a niche product at this stage. He admitted that he primarily uses the $3,500 headset as “a very expensive way to watch movies.” However, he noted that major Apple products, such as the iPod and iPhone, didn’t achieve widespread success overnight, adds NIXsolutions.
“This is an early adopter product right now. People who want tomorrow’s technology today — that’s who this is for,” Cook explained. Despite the high price, Cook remains optimistic, stating, “Fortunately, there are enough people in that camp, and that’s exciting.”
Recalling the early doubts about the iPod, iPhone, and AirPods, Cook reminded skeptics that each of these products took time to become widely embraced: “It doesn’t happen overnight. It didn’t happen with any of them.”