NIXsolutions: Valve Updates Steam Policy for AI-Generated Games

YouTube and Valve have recently made significant alterations to their policies concerning AI-generated content. Valve’s Steam platform, initially hesitant about incorporating games using AI-created assets, has now evolved its stance. The platform is progressively accommodating developers employing generative AI, with exceptions and guidelines in place.


Valve’s Shift in Approach

Valve’s journey toward embracing games featuring AI-generated content marks a notable pivot. Initially declining some games due to neural network-generated assets, Valve clarified its position, stating a willingness to accommodate AI-driven games adhering to regulations. Following extensive deliberation with AI tool developers and game creators, the company is revising its approach.

New Guidelines for AI-Integrated Games on Steam

Valve’s updated review process for game submissions includes a dedicated section on AI disclosures. Developers must outline their AI usage, categorizing it into pre-generated and real-time generated content:

  1. Pre-Generated Content: Involves AI-generated assets developed before game release, subject to legality and copyright compliance. Valve ensures adherence to these regulations during review.
  2. Real-Time Generated Content: Encompasses AI creations post-game release, imposing additional safeguards. Developers must highlight measures preventing AI from generating illicit content during the review process. Valve plans to display AI usage details on game pages for transparency.
Enhanced Reporting System and Exceptions

Steam introduces a reporting mechanism allowing players to flag illegal content within AI-driven games. However, Valve maintains its stance against adult-only sexual content generated post-launch. While not currently permitting such games on Steam, Valve remains open to reconsideration in the future, notes NIXsolutions.

Valve’s amended guidelines signal a progressive stance toward AI-powered games on Steam. With transparent disclosures and stringent regulations, the platform aims to facilitate most AI-driven game releases, excluding specific adult content categories.