NIXSolutions: Gucci Created Virtual City in the Metaverse

Not so long ago, Gucci created Vault, concept store with irreplaceable Supergucci tokens, and also recently introduced a gaming academy with a focus on student mental health.


Now the fashion house has launched the virtual city of Gucci Town on the platform of the metaworld Roblox, digitizing various elements of its proposals for users of the metaverse.

The online community will allow fans of the brand to learn more about its history and heritage, design philosophy and vision of creative director Alessandro Michele, as well as how to better express themselves by communicating with other people around the world.

The city is a permanent destination that allows visitors to enter a number of buildings inspired by real house offerings, says MMR.

In addition, visitors who interact with the city’s activities will be awarded the GG Gems currency, which can be used to purchase bonuses or virtual items.

In the neighborhood, they will be able to visit “Mini Game Heights”, “Vault Plaza”, “Creative Corner”, “Craftsmanship Court”, “Selfie Way”, “Power-up Place” and “Gucci Shop”.

On their way to Creative Corner, visitors can discover the work of a visiting artist and explore the exhibition space associated with the Vault concept online store, showcasing the brand’s latest products and collaborations.

The virtual area also includes a Gucci boutique, where visitors can buy digital Gucci items to dress up their avatars, and a Power-up Place, a cafe where users can interact with other people around the world, notes NIXSolutions.

“Gucci Town is first and foremost a community for all, dedicated to those who are looking for surprises and offers an exciting space that translates Alessandro Michele’s vision into a real and playful story,” said Gucci.