Midjourney has recently announced its plans to enter the hardware industry. This move comes as a surprise to many, given the company’s current focus on AI-generated imagery. The company, which has achieved an impressive $200 million in revenue without any venture capital backing, made this announcement via the X social network.
New Division and Potential Projects
The newly established hardware division will be based in San Francisco, adding to Midjourney’s existing workforce of fewer than a hundred employees. While specific details about their hardware endeavors remain unclear, the company’s recent hiring of Ahmad Abbas, who previously worked at Neuralink and contributed to the development of the Apple Vision Pro mixed reality headset, may provide some insight into their future direction.
Midjourney’s CEO, David Holz, is no stranger to the hardware sector. As a co-founder of Leap Motion, a manufacturer of spatial tracking peripherals, Holz brings valuable experience to this new venture. Interestingly, Abbas and Holz have a history of collaboration from their time at Leap Motion.
Despite facing a lawsuit over its AI training mechanisms, Midjourney remains committed to advancing its technology. The company continues to develop models for generating video and 3D objects, and their foray into hardware may be closely related to these ongoing projects. We’ll keep you updated on any new developments in this exciting expansion.
As Midjourney embarks on this new chapter, questions arise about how their hardware initiatives will complement their existing AI imaging capabilities, notes NIX Solutions. The intersection of AI and hardware could potentially lead to innovative products that redefine the way we interact with and create visual content. While the specifics of their hardware plans remain under wraps, the company’s track record of success in the AI imaging space suggests that their entry into the hardware market could be equally impactful.