Amidst a challenging period for personal computer sales, analysts anticipate a turnaround in the coming year. Consumer willingness to invest in new PCs coupled with the rising demand for AI-equipped devices is poised to revitalize the market.
Experts foresee an 8% growth in the PC market in 2024, driven by consumers upgrading pandemic-era PCs and the emergence of AI-enabled devices. Ben Caddy and Kieren Jessop express optimism after a challenging year, predicting a positive shift in the market.
Windows OS Transition and Impact:
The cessation of support for Windows 10 by October 14, 2025, is expected to steer consumers away from extending device lifespans, potentially amplifying new PC sales. However, this shift may also escalate electronic waste, caution analysts.
The Urgency of Upgrades:
Research firm IDC emphasizes the urgency for PC upgrades, coinciding with the aging commercial PC base surpassing the four-year mark by 2024. The impending migration to Windows 11 further drives this need for upgrades.
IDC projects a 3.4% growth in the PC market in the upcoming year compared to 2023, marking a positive trajectory after consistent quarterly declines since early 2022. The surge in global PC sales during 2020, fueled by the pandemic-induced remote work and learning, was followed by sustained decline due to various economic challenges.
AI Integration and Sales Boost:
Canalys anticipates that integrating generative AI features into PCs will significantly enhance sales, with consumers actively seeking AI-driven functionalities to enhance productivity and leisure. By 2027, Canalys predicts that 60% of computers sold will boast AI capabilities, adds NIX Solutions.
AI in Market Segments:
IDC analysts expect initial targeting of specific corporate segments for AI-equipped PCs, but foresee broader acceptance across consumer segments due to decreasing costs and expanding use cases.